small business - big solutions

what we do - overview

who we are

We are Kevin McDonald & Jeff Austin – the founders, owners and lead consultants of Actual to Ideal™, a business review and improve consultancy based in Bunbury WA that has been successfully operating since 2003.

We focus on and specialise in developing a whole-of-business culture of Continuous Review & Improvement, broadly delivered through Effective Processes and Engaged People.  One of our past clients, when explaining what we do, coined the term…  “they get people, systems and people to like each other!”  We couldn’t have said it better ourselves!

Left to Right - Jeff Austin & Kevin McDonald

We work exclusively in the SME sector of 10 – 100 employees using our array of formal and real-world qualifications & experience in…

  • Leadership Development & Delegation
  • Recruiting, Inducting and Retaining the right people
  • Human Resource Development & Management
  • Continuous Review & Improvement
  • Conflict Management & Resolution
  • Team Engagement & Development
  • Meeting participation
  • Sales Drivers and Customer Retention
  • Organisational Culture & Team Dynamics
  • Operational & Customer Service Best Practice & Attainment
  • Communication Flow, Clarity & Consistency
  • Identifying and Closing Gaps – Permanently
  • Dynamic Budgeting, Reporting, Real-Time Forecasting
  • P&L and Balance Sheet Analysis for Non-Accountants
  • Cash Flow Management
  • Lean Practices and Cost Controls
  • Work-Life Balance
  • Preparing businesses for sale

Importantly, Actual to Ideal™

  • Evolves as your business evolves
  • Actively involves all your current and future people
  • Only requires small (but regular) pieces of time once installed
  • Is not dependent on us for its continuation & success

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